Student Created Advertisements

Your task is to make an advertisement of your own.  You may work alone, in pairs, or in a group of three.  If three, you may not all have the same first-language.

You may advertise:
- a real product
- a fictional product
- a cause, such as anti-smoking, or for a charity

Your advertisement may be in the format of :
- a thirty-second TV commercial
- a magazine/newspaper page or a poster
- a thirty-second radio commercial
- a webpage
- it can be serious
- or satirical ('New Shimmer')
- should use several of the techniques we saw on the three videos in the previous post

Techniques:
- testimonial, celebrity endorsement, bandwagon, glittering generalities, emotional appeal, 'plain folks' appeal, scientific appeal
- altruism, anger, bandwagon, emulation, fear, friendship, humour, intelligence, pleasure, sex appeal (NO, DO NOT DO 'SEX APPEAL'), status

Contents must be:
- appropriate for a school
- entirely in English
- have a clear audience in mind (to whom you are selling)
- have a clear sales pitch and method to get the audience' attention
- planned in point form and shown to Mr. S before writing, filming or artwork is begun
- shared with Mr. S by the due date, text is optional

Due date:
- Monday, 5/19

Advertising: interesting or misleading

Common advertising techniques video link

Deceptive Ads of 2012

Generic brand video (one swear word)

11 Types of Advertising (see the second one against drunk-driving - excellent)

Post your real Advertisement
- advertisement can be any language you understand, but you'll have to explain it
- no partner
- reply to the 7.1 or 7.2 comment
- copy and paste the URL
- comment in point form about what is interesting about this ad
- and what is misleading
- put your name in initials
- you will present this Wednesday, 7.1; Thursday 7.2



Conditionals Quiz, Friday!!
- study here, or on apps


Field Trip!!
- 7.2, Wednesday P5/6
- 7.1, Thursday P4-6
- bring your forms on time, or you miss out
- if you lost your form, ask me and I can send it to you online, or use the picture file below (use the right one!)

Movie/TV Series Review

You have a two to four hundred word review to present on Thursday, 4/24, Friday, 4/25 (you can choose either!).  You must choose an English-language movie, or TV-series, that was released in Japan during this school year.  You may review anything that your parents allowed you to watch, even if it is rated for adults; however, you may not show any content unsuitable for twelve year old students.  For every swear word you will lose 5-10%; the same for violence to a person; nudity will be an automatic failure.

Your job is to tell us what you think about what you watched, both the good and the bad.  Have a clear opinion whether it is good or not.  Avoid writing: "I think...", "In my opinion..."

Organization
- be sure both your introduction and conclusion state the movie/TV-series and your opinion clearly
- be sure the supporting paragraphs support these

- email me an attachment of the text

Audio-Visual Component

- is optional, but having short video clips from the movie will help your mark: no more than two minutes in total

- you may video your entire presentation, or do your own speaking in front of the class

Here are the details:
- 200 to 400 words
- Times New Roman 12, black, double or 1.5 spaced
- no paper or notes in your hand while you read, if you do in person

Standard Essay Format:

A simpler version

You may have one partner, or none.  If you have a partner you must write double: four hundred to eight hundred words.  You will get the same mark, no matter how well or poorly your partner did.  You may not double the time limit of movie clips: it remains no more than two minutes in total.

Here is an example: 'Grave of the Fireflies', the most depressing children's movie... ever.

Check ratings at websites.  For example, 'Despicable Me 2' gets mediocre scores at IMDb, Metacritic and Rotten Tomatoes.  One of my favorites, 'Seven Samurai' (七人の侍) gets above ninety percent.  Do you think KS or your teacher chose a better film to like... ?

Passive Quizes

You have four!  They add up to 49; however, I will give you a mark out of 50: there is a one-mark bonus, 2%.

Like last time, do them all, and tell me all four marks.  Do not post the results or email them: write them and your name on a piece of scrap paper and give me the paper.

The first three are simple multiple choice:
- PASSIVE VOICE 2 (out of 10)
- PASSIVE VOICE 3 (out of 10)
- Passive Quiz (out of 15)

The last one is more difficult, even though it is multiple choice: the examples are correct, but you must choose why they are written in passive voice.
- Passive Quiz 2 (out of 14)


CONDITIONAL TENSES: 'If'
You can begin practicing for the conditional on your apps and here when you have finished the passive quizzes:
- British Council Conditionals 1, explanation and exercises
- British Council Conditionals 2, explanation and exercises
- Explanation of all types 

Conditionals

A conditional sentence is a sentence containing the word if. There are three basic types of conditional sentence:

1. if clause > present simple tense : main clause > future tense (will)
   • If you help me, I will help you.
   • If I win the lottery, I will buy a new car.
   • If it snows tomorrow, we will go skiing.
2. if clause > past simple tense : main clause > would
   • If you knew her, you would agree with me.
   • If I won the lottery, I would buy a new car.
   • If it snowed tomorrow, we would go skiing.
3. if clause > past perfect tense : main clause > would have
   • If you had helped me, I would have helped you.
   • If I had won the lottery, I would have bought a new car.
   • If it had snowed yesterday, we would have gone skiing.

Of course, it is possible to start conditional sentences with the main clause:

• I will buy a new car if I win the lottery.
• I would buy a new car if I won the lottery.
• I would have bought a new car if I had won the lottery.

Reviews

Reply to the correct comment with your link.  Put your initials, but comment anonymously.

Opinion Piece: relevant to grade seven students

You have a two to four hundred word opinion piece to present on Wednesday, 4/16.  I hope you've spent the weekend thinking about a topic...  Tell me your topic today.  It should be something relevant to everyone in the class every day: e.g. school uniforms, not nuclear disarmament.  Your job is to tell us what you think about the issue, and what should be changed.

Organization
- be sure both your introduction and conclusion state the issue and your opinion clearly
- be sure the supporting paragraphs support these

Here are the details:
- 200 to 400 words
- Times New Roman 12, black, double or 1.5 spaced
- no a/v component (you will read it in person)
- no paper or notes in your hand while you read

Opinions: compare and contrast

Your job, with your partners, is to look at three editorials and contrast and compare them.  You will present these to the class on Friday, 4/11.  Below are four choices and editorials; choose one, but not the same as other groups in your class.  You do not have to use these, but if you choose another topic, make sure that you find three opinion pieces on the topic to compare and contrast.

It shouldn't take you more than the two hours in the computer lab, and perhaps another hour together on Thursday.

Possible Topics

Scottish independence (from the United Kingdom) upcoming vote:
- "I will vote no to independence because I love Scotland"
- "The independence referendum will be a historic moment for young Scots"
- "Scotland is already another country"

Québec's independence party's failure in elections:
- "Good reasons Pauline Marois’s Parti Quebecois was hurled from office: Olive"
- "PQ’s Pauline Marois richly deserved voters’ rebuff: Editorial"
- "Sovereignty is overblown: It would bring less power, not more"

Global Climate Change:
- "In the Land of Denial"
- "The IPCC report takes us from alarmism to adaptation"
- "So, after the IPCC report, which bit of the world are you prepared to lose?"

Education:
- "How to raise a smart kid: live chat with author Amanda Ripley"
- "I teach high school on Chicago's South Side. What would you like to know?"
- "Why do people view teaching as a 'B-list' job?"


Presentation Content:
This is meant to be done in point form, to show your understanding of the different points of view.  For each, make sure you explain.
- the issue in brief
- each author's point of view
- each author's main arguments for that point of view
- where the authors agree
- where they disagree

Presentation Form:
What you do must be shown on the TV in the resource room on Friday, and be a good choice for compare and contrast.  You will all have to speak.  You should save this file, and share it with all members of the group, in case of absence: that is, not a USB or similar, but on 'the cloud', such as Google Documents.  If you cannot present on Friday, because you did not share it this way, all of you lose marks.

Some examples of how to present it visually:

Venn Diagram

Graphic Organizer

List

Make-up Quiz: Verbs / Passive Voice Quiz: 4/18

Do the four quizzes at the links.  You will send me the results, so do not lose or forget them.

Past Perfect 4

http://www.esl-classroom.com/grammar/pastsperf4.html

Present Perfect 4

http://www.esl-classroom.com/grammar/presperf4.html

Verb Quiz 4

http://www.esl-classroom.com/grammar/verbquiz4.html

Verb Quiz 7

http://www.esl-classroom.com/grammar/verbquiz7.html

Give me the five marks written on a piece of scrap paper.  This is what your comment or email should look like (with your own marks).

Modals 1,                    70
Past Perfect 1,             60
Present Perfect 1,         90
Verb Quiz 1,                50

I will input an average of these for your mark: the average of the above is 70%.

Passive Voice Quiz: 4/18

You will have a quiz on the use of the passive-voice in two weeks.  Once again, review using the apps on your phone, or you can try these tests.  Here is a longer explanation, and here is the shorter.  Read the shorter first.  Active is the regular way, and passive is less common and sounds weaker, but you use it to avoid saying who/what is doing the action.

                                  ACTIVE                                             PASSIVE

Simple Present	Once a week, Tom cleans the house.	Once a week, the house is cleaned (by Tom).
Present Continuous	Right now, Sarah is writing the letter.	Right now, the letter is being written (by Sarah).
Simple Past	Sam repaired the car.	The car was repaired (by Sam).