Student Created Advertisements

Your task is to make an advertisement of your own.  You may work alone, in pairs, or in a group of three.  If three, you may not all have the same first-language.

You may advertise:
- a real product
- a fictional product
- a cause, such as anti-smoking, or for a charity

Your advertisement may be in the format of :
- a thirty-second TV commercial
- a magazine/newspaper page or a poster
- a thirty-second radio commercial
- a webpage
- it can be serious
- or satirical ('New Shimmer')
- should use several of the techniques we saw on the three videos in the previous post

Techniques:
- testimonial, celebrity endorsement, bandwagon, glittering generalities, emotional appeal, 'plain folks' appeal, scientific appeal
- altruism, anger, bandwagon, emulation, fear, friendship, humour, intelligence, pleasure, sex appeal (NO, DO NOT DO 'SEX APPEAL'), status

Contents must be:
- appropriate for a school
- entirely in English
- have a clear audience in mind (to whom you are selling)
- have a clear sales pitch and method to get the audience' attention
- planned in point form and shown to Mr. S before writing, filming or artwork is begun
- shared with Mr. S by the due date, text is optional

Due date:
- Monday, 5/19